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Color recommendations
Why do some magazines consistently have great-looking colors, while others vary widely? It may be because of the designer’s selection of colors. Below are a few of our recommendations. Please note that the exact color shown here in your web browser is for guidance only; it may help to refer to printed swatch books to see these colors as ink on paper.
Best: One color screens. As these are made up of percentages of the four process colors, they are very stable on press:
| 100% | 90 | 80 | 70 | 60 | 50 | 40 | 30 | 20 | 10 |
|---|---|---|---|---|---|---|---|---|---|
Cyan |
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Magenta |
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Yellow |
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Black |
Better: Solid of one color, and screen of another. This will result in a purer, more solid color since only one color is screened:
Y25 M100 |
Y50 M100 |
Y75 M100 |
Y100 M100 |
Y100 M75 |
Y100 M50 |
Y100 M25 |
Y25 C100 |
Y50 C100 |
Y75 C100 |
Y100 C100 |
Y100 C75 |
Y100 C50 |
Y100 C25 |
|---|---|---|---|---|---|---|
C25 M100 |
C50 M100 |
C75 M100 |
C100 M100 |
C100 M75 |
C100 M50 |
C100 M25 |
Good: Two-color screen builds with non-similar screen values. When colors are defined by multiple uses of the process colors, it doesn't take much shift in registration, ink density or dot gain to visibly change its appearance, especially when the values are similar. These examples help by keeping the number of colors low and values different:
PMS 121 (M11 Y80) |
PMS 5855 (Y31 K18) |
PMS 251 (M11 Y80) |
PMS 2975 (C30 Y5) |
PMS 570 (C48 Y29) |
|---|---|---|---|---|
PMS 1205 (M5 Y31) |
PMS 189 (M37 Y10) |
PMS 514 (C15 M50) |
PMS 543 (C42 M11) |
PMS 630 (C67 Y12) |
PMS 150 (M35 Y70) |
PMS 183 (M46 Y21) |
PMS 2375 (C10 M57) |
PMS 278 (C39 M14) |
PMS 312 (C96 Y11) |
PMS 586 (C9 Y53) |
PMS 204 (M58 Y3) |
PMS 245 (C14 M53) |
PMS 2727 (C71 M42) |
PMS 2915 (C59 M24) |
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