Sheridan Magazine Services: Training on Demand

We know what you're up against: small staffs, lots of hats and frequent turnover. That's why we offer a wide variety of training programs that can be tailored to your specific needs and presented at your office, on your schedule. Some of our current offerings follow:

Defending Against Chaos:
Establishing a Workflow that Really Works
If you long for “routine” rather than “rush,” this one's for you! We’ll review how to identify and eliminate bottlenecks in your editorial workflow, implement strategies for streamlining your copyediting and proofreading processes and work on ways to develop and maintain a schedule you can stick to, issue after issue.

The Invisible Editor:
How to Edit Both Substantively and Seamlessly
It's always a challenge to work with subject-matter experts whose expertise lies in fields other than written communication. This session covers strategies for making that expertise more accessible to your readers by tightening and strengthening prose, anticipating and answering readers' questions, and developing the editorial judgment needed to make sound decisions—all without drowning out the author's voice.

Boost Your Bottom Line by Curbing Author's Alterations
If you're spending hundreds—or thousands—of dollars per issue on author's alterations, it's a symptom of a deeper problem. In this session, we'll talk about how to track AAs back to their source, figure out how big an impact they're having on your bottom line, review ways to tweak your processes to eliminate as many AA-inducing opportunities as possible and learn how effective "Lageman's Last Resort" can be.

The True PDF Workflow: Making the Vision a Reality
Who doesn’t want a shorter schedule and a smaller print bill? It’s a tantalizing vision, but a PDF workflow is not for everyone. We’ll cover the basics, review benefits and pitfalls, discuss the necessary equipment and expertise, and help you determine when it’s time to take the plunge.

Putting Out Fires:
Troubleshooting Tips to Turn Down the Heat
Fed up with font problems? Tired of text reflow? Confused by converting files from PC to Mac, or vice versa? If you’re discouraged by the amount of time you spend in crisis mode, putting out one fire after another, this session's for you. Learn how to head off some of the most common DPP problems—including bleeds, safety margins, DPI settings, typestyle applications and color selection—before they add days to your schedule or extra costs to your DPP bill.

The Spectrum of Possibility: Lessons in Color Management
Are you satisfied with your color reproduction? We’ll discuss color perception and color reproduction, review the use of color management tools and software in magazine production, calibrate your monitors and help you move toward a better match between what you see and what you get.

Web Printing: What Goes Where and Why
Whether you’re new to publishing or just need a refresher course in web press imposition, this session offers lots of valuable information. We’ll explore the ins and outs of printing on a full-width web press, review efficient color placement and discuss how to avoid problems such as in-line conflicts and ghosting.

Beyond Ink on Paper:
Binding & Finishing Options to Add Value & Impact
Are your advertisers asking for binding or finishing gimmicks you’ve never even heard of? It’s a tough market, and everyone’s looking for ways to differentiate themselves. Inserts, outserts, blow-ins, bind-ins, ride-alongs, cover-wraps, flaps, perfs—it’s a jungle out there! Find out not only what these terms mean, but what effect they can have on your magazine’s imposition, appearance, revenue stream and even schedule. We’ll also review ideas for efficient and cost-effective insert production.

Mailing 101: What Publishers Need to Know About the USPS
No matter how many ads you sell, how good your content is or how beautifully designed your pages are, your magazine isn’t worth much if it doesn’t reach your readers. This session addresses some of the most pressing postal issues facing small publishers, including key points in pursuing Periodicals status, how to make sure you’re taking advantage of every opportunity to reduce your mailing costs and—perhaps most importantly—how to stay out of trouble with the USPS.

For details on scheduling one or more of these sessions for your staff, please contact your Account Executive.

If you have a suggestion for a seminar you'd like to see presented, please email us at info@sheridanmagazines.com.